My boss passed on this case study to us today about a soup company in England, named Nusa Kitchen.

Check out their brilliant design solution that pumped up the brand equity, offered a visual and emotional connection to the product and uses knitting as a means to an end.

Although it’s missing the tactile elements of Innocent Drink’s The Big Knit, it’s proof that some old-fashioned wool can go a long way to make our modern world a little better, or warmer (intellectually, at least).

Perhaps it’s just a sign that I need to stop reading about UK food companies… Anyone seen either of these knitting marketing tactics?

This entry was posted on Thursday, April 3rd, 2008 at 6:42 pm and is filed under knitting. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.